Internationales design zentrum berlin et al critical essays, with illustrations, of. Raymond loewy, father of industrial design, a cbs news presentation, 1979. In the book industrial design, loewy notes, success finally came when we were able to convince some creative men that good appearance was a salable. Industrial designers probably think of these projects more as interesting footnotes to a wideranging career in numerous areas of design. He was recognized for this by time magazine and featured on its cover on october 31, 1949 he spent most of his professional career in the united states. The loraymo is an unusual car and the book is as unusual and as surprising as the car it describes. Wikipedia entry introduction raymond loewy lohee, french. If there is a designer whose name is synonymous with industrial design it is raymond loewy 18931986. Industrial design by raymond loewy 1979, hardcover for. The man was an outstanding designer, and helped to define the whole genre of industrial design. Loewy was unhappy both with the shoddy paint job on the plane as well as the gaudy orange design. After a brief but promising career as a fashion illustrator, raymond loewy dedicated his talent to the field of industrial design. This is a great book for car nuts like me who thought that the 1953 studebaker starliner coupe was the highlight of raymond loewy s career with the avanti a close second.
Raymond loewy, fidsa industrial designers society of. Loewy s creative genius was innate, and his effect on the industry was immediate. Raymond loewy pronounced, november 5, 1893 july 14, 1986 was a frenchborn american industrial designer who achieved fame for the magnitude of his design efforts across a variety of. In 1975 the smithsonian institution opened the designs of raymond loewy, a fourmonth exhibit dedicated to the man who changed the face of industrial design. In industrial design the pioneering halfcentury of loewy s career is offered in a stunning visual presentation of his most famous design achievements together with his personal account of a life in design. Meet the product designer who made midcentury america look clean and stylish from refrigerators to cars to air force one, raymond loewy s distinctive cleanlining sold products. More than 700 color and black and white illustrations, sketches, and photographs, including a full color foldout. After dressing department store windows and illustrating fashion magazines, he established his own design firm in 1930 and worked as an industrial designer. Raymond loewy this work is an introduction to a modern master of industrial design the man who redesigned the cocacola bottle and brought the lucky. First, let me be clear im a big fan of raymond loewy. Loewy designed for everyone from housewives to the us president, creating thousands of wellknown forms, shapes and designs. Born in france, he spent most of his professional career in the united. Not a one marque book nor a history of design, lancia, loraymo and the loewy logic of industrial design.
Born in france, he spent most of his professional career in the united states. Raymond loewy, father of industrial design youtube. Raymond loewy 18931986 is often referred to as the father of industrial design and his track record is indeed. Signed limited first edition, number 30 of only 250 copies signed and numbered by loewy. Streamliner raymond loewy and imagemaking in the age of american industrial design a 344page rundown on the life and work of the father of industrial design by rain. Raymond loewy is synonymous with industrial design.
This book was first published in 1951 at the height of loewy s career. Raymond loewy has long been regarded as the most famous of american industrial designers. Biography the official licensing website of raymond loewy. This book offers a great history of industrial design through the eyes of modern industrial designer, raymond loewy. Raymond fernand loewy 5 november 1893 14 july 1986 was one of the best known industrial designers of the 20th century. What charles and ray eames are to furniture design, raymond loewy is to industrial design the modern master. Raymond loewy, frenchborn american industrial designer who, through his accomplishments in product design beginning in the 1930s, helped to establish industrial design as a profession. Raymond loewy was a frenchborn american industrial designer who achieved fame for the magnitude of his design efforts. In industrial design, the pioneering halfcentury of loewys career is presented with full colour illustrations and loewys own personal account of a life in design. November 5, 1893 july 14, 1986 was a frenchborn american industrial designer who achieved fame for the magnitude of his design. In march of 1962, president kennedys 707 flew into palm springs, where raymond loewy spotted it. Among the literally thousands of his wellknown forms, shapes, and designs are the.
November 5, 1893 july 14, 1986 was a frenchborn american industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. Square quarto, original red cloth, original slipcase. This text examines his pioneering career through an account of his most famous design achievements, with some of his best known designs being the coca cola bottle. Raymond loewy and imagemaking in the age of american industrial design. What charles and ray eames are to furniture design, raymond loewy is to industrial design. The bestknown industrial designer, founder of the industrial design. Kennedys air force one to the design of the familiar greyhound bus, raymond loewys efforts showed no limitations. Raymond loewy 18931986 was born in france and came to america in 1919. The loewy estate is currently cataloging the loewy archives and raising funds to open the raymond loewy museum of industrial design, originally envisioned by laurence loewy. Design the pioneer of streamlining the new york times. Kennedys air force one to the design of the familiar greyhound bus, raymond loewy s efforts showed no limitations.
Loewy published his design ideals in the excellent book industrial design 1979. David hagerman currently manages loewy design and the loewy estate. Raymond loewy has long been regarded as the most famous of american industrial. Born in paris on november 5, 1893, raymond loewy was middle. Raymond loewy, air force one and the trump redesign. The unsung story of the greatest industrial designer archbridge. Raymond loewy author of never leave well enough alone. Design for the future, but balance it with your users present. The highly creative and successful raymond loewy, named the father of industrial design, had designed nearly everything from razors to railroad terminals. Loewys creative genius was innate, and his effect on the industry was immediate. Design for industry was only an idea when loewy began. Raymond loewy november 5, 1893 july 14, 1986 was an industrial designer, and the firstcitation needed to be featured on the cover of time magazine, on october 31, 1949. Browse the amazon editors picks for the best books of 2019, featuring our favorite reads in. Raymond loewy american industrial designer britannica.
Raymond loewy, fidsa 18931986 probably the most widely known us industrial designer. Susan heller anderson article on raymond loewy and his work over last 50 years. Industrial design first edition signed raymond loewy. With midcentury modern design experiencing an incredible resurgence, this book. And a list of my published articles available on my and my design website. Everyday low prices and free delivery on eligible orders. Meet the product designer who made midcentury america. Industrial designers probably think of these projects more as interesting footnotes to a wideranging career in numerous areas of design from ships to corporate logos. Raymond loewy 18931986 was one of the bestknown industrial designers of the 20th century. This text examines his pioneering career through an account of his most famous design achievements, with some of his best known designs being the coca cola bottle and the shell and exxon logos. I really liked the pictures that take up over half of the book which really emphasize the role that design has played in modern life.
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